In the world of digitalization and influencer marketing, exceed entertainment is a multi- platform entertainment management company which has its headquarters in Mumbai, India. The company initially started as an artiste management agency in 2005 but over the years the company shifted into multi-functional and versatile entertainment company with specialized teams. Specialized teams of the company have dedicated themselves for different work including celebrity management, entertainment marketing and consulting, film casting, content packaging, syndication and production, film marketing, live event management, sports hospitality, licensing, merchandising, influencer and digital marketing. Exceed Entertainment has successfully established with diverse portfolio of talent including Hrithik Roshan, Saif Ali Khan, Yash, Priyanka Chopra, Sonakshi Sinha, Ajay Devgn, Kajol, Shahid Kapoor, Malaika Arora, Nora Fatehi Arjun Rampal, Shilpa Shetty, Chitrangda Singh, Mithila Palkar, Dia Mirza, Viineet Singh, Sanjana Sanghi, Jimmy Shergill, Rahul Khanna, Kanika Kapoor, Yohani and many more. Nevertheless, more details can be found in the official website i.e. www.exceedworld.co.in .
In the present scenario, where internet is all over the place and things instantly gets spread with technology, it is important to communicate with the audience. If the product has not been followed the right marketing strategies, then eventually product may not receive the right sales and may go for loss. For this, Brand ambassador plays an important role. When communicated with the right brand ambassador, the product reaches a different sale. Exceed Entertainment realizes the importance and after understanding the product and marketing strategies goes for the appropriate celebrity endorsement for the product. Brand endorsements in India is recognized as one of the successful marketing strategies to increase the sale. This has been also approached by exceed Entertainment in achieving successful association of public faces and new products. Some of the successful associations include Shri Amitabh Bachchan for One Plus Mobile Phone, Hritik Roshan for Rado and Mountain Dew, Saif Ali Khan and Kareena Kapoor Khan for Air Bnb, Shahrukh Khan for Denver, Shahid Kapoor for Beardo, Sonakshi Sinha for Asus Mobiles, Malaika Arora for Reebok and many more.
Exceed Entertainment has over the years evolved in different dimensions as a company. Similarly, the company has grown with the importance of digital influencer marketing. In today’s time the success of a brand is someway affected by the amount of digital presence it is shown. The product has to be brought in the limelight so most people are aware of availability in the market. Digitally influencing is one of the fastest and easiest method and doing the same with right strategies will definitely increase the impact and the sales. The company understands that apart from celebrities and Influencer from film fraternity, Youtubers and Social Media Influencers have impact and has helped creating successfully campaigns relating to different areas like lifestyle, technology, health and wellness, tourism, e commerce, F&B, fashion categories that creates more attention from the audiences. For some of these changes and updates the company is regarded as one of the digital influencers marketing agencies in India.
